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Recently, BPPR’s very own Director and Founder Sophie Blue chatted about being a #girlboss and working mum in the PR industry with Video Content Expert, Rebecca Saunders. Here’s a glimpse of what the guru had to say about her journey, inspirations and daily routine…

Why did you start your business?

That’s a very good question. I was teaching Public Relations at the University of Technology in Sydney and one of my students said to me “Why are you teaching? Why aren’t you actually out there doing it yourself?” At the time, I had 15 years experience working in public relations, in Australia and in the UK, and had worked for big and small agencies. My husband had always said to me, “You know you really should start you own agency, you’re working for other people, you should do it for yourself”. And I always thought I work hard enough for other people, if I did it for myself, I’d just be a skeleton at the keyboard, not able to have any kind of work-life balance. But then I had two young children, and I thought, well I have to have work-life balance, because I’ve got children, so now is a good time as any. I started Blue Planet PR with a one year-old and three-year-old hanging off my leg and I was teaching at the same time. I thought why not? Let’s give it a go. And the student who asked my why I was teaching and not doing, came to work with me when I started the business.

 

What’s a typical day in the life of you?

Drop children off at school, get my morning dose of caffeine, go down to my office, talk to my staff – I get updates on where client projects are at, obviously look at what’s going on in social media, then work on business prospects, maybe a conference call or a meeting. I love going out and meeting people as well. A bit of everything really.

 

To view the full interview, please head to Rebecca’s Linkedin page.