Better Homes and Gardens LIVE

The Brief:

To raise awareness of both the Sydney and Melbourne Better Homes and Gardens LIVE events, and ultimately drive footfall and ticket sales.

The Strategy:

We fed media and key bloggers with a targeted FOC campaign, and drove home key messages about the event with a series of innovative, catchy media releases. We investigated community story angles and piggy-backed talent activity to ensure widespread interest in the event.

The Result:

Both shows exceeded 30,000 visitors and coverage was achieved across a wide range of social media, local newspapers and radio stations. In addition, people travelled from far and wide to attend the events!