CASE STUDY:
BIRDSNEST.COM.AU

Five years ago Jane Cay, founder of fashion e-tailer birdsnest.com.au, received her first online order. Today birdsnest.com.au offers over 200 on-trend fashion Brands and friendly styling support to thousands of Australian Women.

The Brief:

‘Sing the birdsong’ far and wide – attract new birds to the nest, growing and inspiring confidence in a flourishing customer base.

The Challenge:

An amazing story, a beautiful office in a stunning location – but far away from the city. No major national media within a five hour drive.

The Strategy:

BPPR’s Creative Services division produced editorial images of birdsnest’s company headquarters, Jane Cay’s home, head-buyer Peige Eber’s home and portrait photography of the big bird herself. BPPR managed all aspects of shoot production, art direction, prop styling and photography to create images of a high quality that have been ‘in demand’ from the media.

The Result:

As a result of BPPR’s creative services, several stories have been and continue to be placed exclusively with leading national publications achieving cut-through for birdsnest.com.au in a truly cluttered market.

www.birdsnest.com.au