HARDTOFIND.COM.AU is an award-winning website featuring more than 30,000 beautifully designed and unique items.

The Brief:

Position hardtofind as Australia’s leading online gift retailer; at the same time building meaningful stakeholder relationships, and achieving cut-through during the cluttered pre-Christmas season.

The Strategy:

Bring the online content alive through hardtofind’s very first Pop-Up showroom. Held in a breath-taking heritage building in Sydney’s historic Rocks precinct, BPPR mixed pre-event publicity, social media buzz and a stunning launch event to make the Pop-Up (and one of the most talked about shopping destinations pre-Christmas 2014.

The Result:

The results were outstanding – hardtofind’s Pop-Up was everywhere: from national TV, to the coolest blogs and Instagram posts, to the best-loved magazines. It drove cut-through at a busy time of year and helped make Christmas 2014 one of hardtofind’s strongest yet.