Paris On The Way

The Brief:

Raise awareness of Paris On The Way – a unique and bespoke tour operator based in Paris – amongst the local and international media.

The Strategy:

We tapped into our extensive network of travel and lifestyle influencers to secure presence and attendance on the bespoke tours in Paris; and combined this with regular news and tour updates to relevant media. We launched social media platforms for the company (Instagram and Facebook), and utilised our French language skills to deliver a truly multi-lingual marketing communications campaign.

The Result:

Influencer reviews, write-ups, profile pieces and social content across a broad range of media…resulting in increased brand and product awareness for Paris On The Way.