CASE STUDY:
Proactiv

The Brief:

Increase Proactiv’s presence across age-appropriate social media, and raise general awareness of the brand. Leverage sponsorship deals already in place.

The Strategy:

Blue Planet PR instigated a robust social media campaign across Facebook and Instagram, with daily posts, flash giveaways and commentary on current topics. We also built an influencer campaign and worked closely with Australia’s top YouTuber event – Amplify – maximising the event’s reach as an effective platform to launch our #TRUESELFIE campaign.

The Result:

A meteoric rise on Instagram, combined with influencer endorsements to make Proactiv one of ‘Australia’s most talked about brands’ of 2016 (B & T, 17 May 2016).

Website: http://www.proactiv.com.au/
Instagram: https://www.instagram.com/proactivau/
Facebook: https://www.facebook.com/proactivaus