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The rapid evolution of communication technology over recent years has allowed people to connect to friends, family and businesses in locations that were originally too difficult to contact. Effortless and rapid online communication systems have improved knowledge, understanding and relationships between diverse ranges of society and is due to continue growth for decades to come.

LinkedIn is a strong competitor in the business-networking platform that has connected business professionals since its launch in 2003, by Reid Hoffman, becoming the industry leader in its market. The strong popularity of LinkedIn is due to the simplistic and easy to use system that allows users to connect and stay in touch with colleagues and peers, discover professional opportunities and become inspired through news, information and education.

Common mistakes people make on LinkedIn

In order to make the best use of the platform, consistent maintenance of a professional LinkedIn account does require effort, as without regular upkeep imminent issues may arise. All of the following mistakes can be addressed ensuring the best outcomes and opportunities are still attainable.

Firstly, the most common mistake people make with their LinkedIn profiles is that they do not complete the necessary sections in enough detail, such as leaving the summary empty or not providing detailed descriptions of their key responsibilities at work, which provides prospective, which is a crucial part in attracting prospective employer’s attention.

Another mistake is making spelling or grammatical errors within your profile, which shows carelessness and indolence in your work, resulting in companies reconsidering employing you.

Connecting to as many people as possible, over multiple industries, is another mistake people often make, which is acceptable if the aim is to have a wide network, however the newsfeed in which relatable news, information and technology is shared will become too cluttered. The newsfeed is intended to be a source of inspiration and guidance in a particular field of interest for the user, and not a bombardment of irrelevant information.

The final mistake is that users are unintentionally branding themselves in a negative light, as they are overly descriptive with their profiles, appearing at times desperate or even conceited, which is an unappealing trait. Users of this description use headlines such as, “seeking employment” in an attempt to attract employers, however this turns them away as it positions you in position of misfortune as the most attractive employee is already working. There is a fine line between sharing success and appearing conceited, therefore users should describe how their achievements have helped others instead of focusing on themselves, in order to demonstrate strengths of hard-work and determination.