January102017
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Some of the Blue Planet Pr 2016 highlights…
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1. @ProactivAU TrueselfieAustralia’s leading skincare brand Proactiv has enjoyed a meteoric rise on Instagram in 2016, coupled with influencer endorsements and sponsorship of Amplify, Australia’s top YouTuber event. The result? Our #TrueSelfie campaign boosted Proactiv to become one of Australia’s ‘most talked about brands’ (B&T, 17 May 2016).
 2. Canberra Writer’s Festival – a best-seller!
The Canberra Writers Festival hit the ground running in August. Sell-out sessions, rave reviews, trending on Twitter and a new three-yearfunding commitment from the ACT Labor Government. BPPR’s role was pivotal – delivering pre-event publicity, social traction and on-the-ground media office management. Bring on 2017!
 3. Paris On The WayCalling all Francophiles! In 2016, BPPR unveiled France’s best bespoke tour guide company Paris On The Way to a wide audience of local and international bloggers and media. Our French-speaking team members have delivered influencer reviews, write-ups and social content, delivering Aussie savoir faire with French joie de vivre.
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4. Geeks, gamers, gowns and gardeners galore!
We’re an eclectic bunch of event managers at BPPR. Whether it’s unveiling emerging fashion designers at Mercedes-Benz Fashion Week Australia (for Raffles College); digging the gardening dirt at Better Homes and Gardens LIVE or hang with Aussie geeks and gamers atOz Comic-Con and PAX Australia …our efforts have boosted awareness, numbers and ticket sales.
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