Previously known as Kumfs, in 2010 our company underwent a major re-branding exercise – changing our name to Ziera, launching a new logo, brand/store identity and unveiling a new range of footwear.
With this re-brand came a number of challenges on the Australian PR front. While we had established strong relationships with media in New Zealand, Australia was a different story. Although Australia was Kumfs/ Ziera’s largest market, we had not been able to find a PR agency that suited our needs.
We appointed Blue Planet Public Relations in February 2010. We knew we had to work with a PR professional who not only understood the local landscape but also could work with a client based off-shore and with modest budgets. Right from day one, Sophie has been hands-on and Blue Planet Public Relations has been totally focused on achieving results for our business.
Their brief was to provide a combination of media relations and event management activities. Both have been delivered to a high standard – and importantly, within budget.
The BPPR team is attentive, responsive, enthusiastic and totally committed. They are process-driven but also creative when required.
The Blue Planet PR team has helped us build strong relationships with key Australian media. Their approach throughout the year has been strategic, timely and professionally delivered. The result is a steady increase of brand exposure, a vital component of our marketing communication efforts in Australia.
I would not hesitate to recommend Blue Planet Public Relations. Sophie and her team are true public relations professionals – any business would do well to retain their services.