Raffles College of Design

The Brief

Generate publicity and event manage the Raffles International Graduate Showcase at Mercedes Benz Fashion Week Australia (MBFWA).

The Strategy

Mercedes Benz Fashion Week is a high-profile, high-ticket fashion event in Australia, and Raffles’ runway show was effectively competing against established fashion houses for the attendance and attention of big name media. To cut through, Blue Planet PR highlighted the Showcase’s young and vibrant expression of international creativity. In addition, Blue Planet PR set up pop-up showrooms for the fashion editors to visit throughout the week. The Raffles students were positioned as the face of up and coming fashion, with truly artistic and unfettered designs.

The Result

Top-tier fashion editors in attendance and media coverage secured for the MBFWA show
PR News Platinum PR Award – Education Category
Fashion Faculty enrolment applications jumped by 47%.

"Over the years Blue Planet PR and Raffles College worked together on numerous projects including Mercedes-Benz Fashion Week Australia, Into View Photography Exhibition, Parramatta Lanes Festival, Raffles Graduate Exhibition, Raffles Graduate Fashion Show and Oz Comic-Con. Sophie would always ensure meticulous execution of all activities. All staff members at Raffles College recognised Sophie for her professionalism, organisational skills, knowledge and positive attitude towards all employees and projects. Personally, Sophie is an individual with integrity who I will continue to work with for many years to come. Her cheerful personality and positive attitude have left me with a deep impression that I will always remember."