anthogenol ft (6)

The Brief

Australian beauty brand Anthogenol wanted to showcase its brand and drive sales amongst the Chinese community not just in Australia, but in mainland China and Hong Kong as well.

The Strategy

A live-streamed event at the Clean Treats event space in Sydney, produced by the Blue Planet team, with famous Hong Kong actress Athena Chu in attendance. Staging a visually stunning event was non-negotiable. Over 120 Daigous (personal shoppers and key opinion consumers) from around Australia came along, capturing images, video content and live-selling on the day.

The Result

As a direct result of the event, product sales (domestically and globally) spiked by 10%.

anthogenol ft (6)

Event Highlights

Event Gallery

Photography: Jia He