Australian beauty brand Anthogenol wanted to showcase its brand and drive sales amongst the Chinese community not just in Australia, but in mainland China and Hong Kong as well.
A live-streamed event at the Clean Treats event space in Sydney, produced by the Blue Planet team, with famous Hong Kong actress Athena Chu in attendance. Staging a visually stunning event was non-negotiable. Over 120 Daigous (personal shoppers and key opinion consumers) from around Australia came along, capturing images, video content and live-selling on the day.
As a direct result of the event, product sales (domestically and globally) spiked by 10%.