The Brief
To make the Canberra Writers’ Festival a true best-seller by raising national awareness of the event and the visiting talent.
The Strategy
Blue Planet PR used the Festival’s key PR strength – the amazingly talented authors and their own communication networks – to woo a wide range of media.
On-the-ground, BPPR ran an organized and proactive press office, ensuring all social media activity was current and constant.
The Result
Sell-out sessions, rave reviews, trending on Twitter and a new three year funding commitment from the ACT Government.