CASE STUDY:
Project Displaced
The Brief:
Tell the millions of Aussies made unemployed by COVID-19 about Project Displaced, a new not-for-profit jobs hub aimed at pivoting jobseekers into growth industries.
The Strategy:
‘Newsjack’ the COVID-obsessed media agenda: get the word out about Project Displaced – fast. BPPR had Project Displaced’s founder Anthony Cohen hit the media hustings, and within a few hours the team landed Sunrise, Nine News Sydney, ABC radio, and syndicated print and online news.
The Result:
National media coverage and awareness; shareworthy content which reached millions. Project Displaced’s website hits climbed 45,000%, and registrations grew by the hundreds every hour Anthony was in the media.
