CASE STUDY:
OZ COMIC-CON
Oz Comic-Con is Australia’s most exciting pop culture event.
The Brief:
Raise awareness and drive ticket sales for Australia’s newest and most exciting pop culture event – Oz Comic-Con
The Strategy:
Unite the subcultures online through targeted partnerships and online activations with niche pop culture and sci-fi blogs and websites.
The Result:
Both events complete sell outs, record-breaking attendance numbers and extensive media coverage.
