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The Brief

Raise awareness and drive ticket sales for Australia’s most exciting pop culture event – Oz Comic-Con.

The Strategy

Unite the subcultures online through targeted partnerships and activations with mainstream media, niche pop culture and sci-fi blogs and websites.

The Result

Complete sell out events, record-breaking attendance numbers, and extensive media coverage.

"Having worked with Blue Planet PR on previous projects, we did not hesitate to retain them as Oz Comic-Con’s PR team. Blue Planet PR took a strategic and well thought through approach right from day one. Not only did they focus on traditional media channels to get the word out, but their online focus also ensured OCC was promoted to the right audiences through the right mediums. Without a doubt, the publicity generated by Blue Planet PR played a major role in driving attendance numbers. The Blue Planet PR team helped launch the Oz Comic-Con brand with a bang – and the ongoing success will be a testament to their hard work and dedication. We look forward to our continuing relationship with the Blue Planet PR team."
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Rand Ratinac
Co-Founder, Oz Comic-Con