proactiv ft

The Brief

Increase Proactiv’s presence across age-appropriate social media, and raise general awareness of the brand. Leverage sponsorship deals already in place.

The Strategy

Blue Planet PR instigated a robust social media campaign across Facebook and Instagram, with daily posts, flash giveaways and commentary on current topics. We also built an influencer campaign and worked closely with Australia’s top YouTube event – Amplify – maximising the event’s reach as an effective platform to launch our #TRUESELFIE campaign.

The Result

A meteoric rise on Instagram, combined with influencer endorsements to make Proactiv one of ‘Australia’s most talked about brands’ (B & T).

"Working with Blue Planet PR on their #Trueselfie campaign was a highlight of my year. The team were extremely attentive and a pleasure to work with. They were extremely clear about what they wanted for the campaign while still giving me creative reign, which is a YouTubers dream! It is clear that they have a passion for what they do and the message they project to their younger audience is inspiring."
Chels Randall
Beauty Blogger