The Brief
Tell the millions of Aussies made unemployed by COVID-19 about Project Displaced, a new not-for-profit jobs hub aimed at pivoting jobseekers into growth industries.
The Strategy
‘Newsjack’ the COVID-obsessed media agenda: get the word out about Project Displaced – fast. Blue Planet PR had Project Displaced’s founder Anthony Cohen hit the media hustings, and within a few hours the team landed Sunrise, Nine News Sydney, ABC radio, and syndicated print and online news.
The Result
National media coverage and awareness; share-worthy content which reached millions. Project Displaced’s website hits climbed 45,000%, and registrations grew by the hundreds every hour Anthony was in the media.
Client Awards
"Blue Planet PR’s services have been absolutely invaluable. Without their expertise, contacts, and round the clock support we could not have achieved what we have. Thanks to Blue Planet, we saw our website hits climb more than 45,000% and registrations grew by the hundreds every hour that we were in the media. Sophie has been a rock; helping me navigate the media world, and I have no hesitation recommending Blue Planet PR."
Anthony Cohen
Founder, Project Displaced
