Blue Planet PR truly looks upon your business as our own, tailoring our specialty suite of strategies and services to meet your bespoke requirements.

Find out more about each of our core services below, or contact us to discuss how we can help you.

Strategy Development

A truly effective PR campaign requires an integrated communications strategy. Our results-focused approach combines all relevant media elements to deliver campaigns that are tailored, memorable, and above all - effective.



We take an integrated approach to developing and delivering PR campaigns, working closely with our clients to help tell their story, with maximum impact. Whatever the business goals may be we’ll help generate the right message, in the right media outlets, achieving the right results.



Event management is much more than just guest lists and celebrity invites. From research through to on-the-day coordination, Blue Planet delivers seamless events for our clients that set their brands apart and achieve business goals.


Influencer Outreach

With the role of traditional media changing, social influence can be a valuable part of an integrated communications plan. But it’s not just about likes, pretty pictures, and shares; working with influencers requires a fully-fleshed out strategic approach, with expectations and business goals stated up front.


Digital and Social Media

As part of our full-service offering we combine traditional PR with digital and social media content creation. From strategy through to photography and copywriting, we love working with our clients to ensure all communication touchpoints are working in unison to amplify their stories.


Crisis and Issues Management

Effective issues and crisis management is an essential part of any communications toolkit. Social media and the 24/7 news cycle means that anticipating and planning for the unexpected is just as critical as managing the issue in real time. Blue Planet PR Founder and Director, Sophie Blue, has accrued decades of experience in this field. Not only has she helped develop and implement issues and crisis management plans for some of the world’s leading brands, she has also taught the topic at leading Australian universities.

By planning ahead, understanding the nuances of stakeholder management, and having our fingers on the pulse, Blue Planet PR can help your organisation successfully navigate the unexpected.


Creative Services

The visual language is as important as the spoken or written word. Imagery communicates the essence of your brand, so it’s critical to get it right. With our design, video and photography partners, Blue Planet PR ensures that our clients have the visual tools to amplify their message and stand out from the crowd.


Chinese Language Marketing

With a team led by International Account Manager, Mai Cui, and our expert partners MGI Entertainment, Blue Planet PR delivers full-service offerings to brands looking to grow and succeed in the Chinese market - domestically or off-shore. Blue Planet specialises in targeted event and campaign delivery across platforms such as WeChat, Little Red Book (Xiaohongshu) and Weibo.

Recognising the importance of bespoke solutions in this space, Blue Planet works closely with our clients to determine the best approach. Our intricate understanding of Chinese culture and language allows us to support your business to connect meaningfully with mainland and/or local Chinese communities.


Let's Connect


"What stands out most to me about Sophie and the team at Blue Planet PR is their agile, proactive and innovative approach to their work - they take emerging changes in their stride, even using them to achieve superior results. They truly go above and beyond! I look forward to continuing to work with them."
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Michael MacRitchie
Founding Partner, MGI Entertainment
"I deal with countless publicists, promoters and agencies and can truthfully say that Blue Planet is number one when it comes to professionalism and quality. Working with Sophie and the rest of the team is always a pleasure and they have the business savvy to quickly grasp what is required for a television audience - all within the deadlines we require."
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Kelley Shepherd
Chief-of-Staff, Network Ten’s Studio 10
"It was an absolute pleasure to work with Sophie and the Blue Planet PR team who were exceptionally proactive, organised and hardworking. We loved that the team always brought new ideas and angles to the table until the very end of the campaign. We were very happy with the coverage secured for The Rolling Stones Exhibit and highly recommend working with the Blue Planet team."
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Georgie Molesworth
Marketing, TEG Live