the Eileen Kramer Project

Client Testimonial

Dr Maggie Haertsch

Director

It is with great pleasure that I recommend Sophie Blue and the team at Blue Planet PR, who I worked with in my role coordinating the performance of ‘A Buddha’s Wife’, created and choreographed by 103-year-old dance artist Eileen Kramer.

BPPR was hired to help raise awareness of Eileen and ‘A Buddha’s Wife’, and importantly, highlight fundraising efforts. We needed to create buzz within a short space of time, as all staging costs were to be covered via crowdfunding. Without a well-executed PR plan (we did not have the budget for above-the-line advertising) the show – quite literally – would not go on.

Sophie and her team hit the ground sprinting, and worked tirelessly and quickly to build media interest in Eileen Kramer. Within a few short weeks we achieved feature articles with major national media groups, prime time TV pieces and most importantly – the funds were coming in. We exceeded our fundraising target, and Eileen’s three shows went ahead as planned – to packed houses.

As an agency, Blue Planet PR were a pleasure to work with. At all times they were attentive, responsive, and showed an ‘out of the box’ approach to the PR strategy which ultimately achieved results. They were true to their word, and delivered what they said they would.