sophie blue

About Us

Blue Planet PR is an award-winning, multi-disciplinary boutique communications agency based in Balmain, Sydney.

Founded in 2010 by Sophie Blue, we work closely with our clients to help increase market share, drive brand awareness, and unlock new audiences.

Blue Planet PR’s suite of services includes strategy development, publicity, crisis and issues management, events, influencer outreach, Chinese language digital marketing, creative services, and social media management.

We pride ourselves on our strong and long-standing partnerships. Blue Planet PR’s diverse and impressive portfolio of local and international clients has equipped us with proven experience across the technology, healthcare, education, not-for-profit, arts and culture, lifestyle and fashion sectors.

The Blue Planet team is passionate about understanding unique project needs. We look upon clients’ business as our own, tailoring strategies and services to meet bespoke requirements.

The Team

Sophie Blue

Founder and Director

Maria Crema

Account Manager

Sophia Stewart-Kasimba

Account Manager

Mai Cui

InternationAl Account Manager

Cathryn Buchanan

Senior Account Executive

Awards

platinum pr awards
golden target awards finalist 2020

Feedback

Want to work together?

International Partners

sophie blue team shot

Sophie Blue

Founder and Director

  • 25 years’ experience in PR and journalism
  • Outstanding strategic and project management skills
  • Lecturer in PR at University of Technology Sydney; and Raffles College of Design and Commerce (Sydney); holds Degrees in Communications from Charles Sturt University and Auckland University of Technology
  • Awards: 5 x PRIA Golden Targets; 1 x Mercury International; 1 x PR News Platinum Award (US)
  • Expert in crisis and issues management counsel
  • My favourite movie: anything directed by Martin Scorsese or Frank Capra
  • My worst trait: taking over the stereo at parties
  • My favourite drinks: Veuve Clicquot or vodka mojito with crushed ice and fresh mint (best enjoyed at parties with my playlist on rotation!)
Maria Crema

Maria Crema

Account Manager

  • Over 15 years working across consumer tech, B2B, and not-for-profit PR
  • Bachelor in Communications (PR), sub-majoring in Marketing
  • My fave movie is the Sound of Music. Singing, kids, a love story, sacrifice and escape – what more could you want?!?
  • I’m married to a Star Wars fan, so I often pull out Yoda sayings to the kids like ‘Do or do not, there is no try.’
  • I’m terrible at telling jokes, just can’t nail the punchline…I don’t take myself too seriously
  • I like to think of myself as a ‘giver’. This especially goes for clients…I go to every effort to deliver for them, and their business.
Sophia Stewart-Kasimba

Sophia Stewart-Kasimba

Account Manager

  • Specialises in strategic communications and media relations
  • Experienced in the consumer, corporate, startup, hospitality, food and agribusiness spaces
  • Holds a Bachelor of Public Communication from University of Technology Sydney
  • My favourite drinks – coffee or kombucha by day, and a negroni by night.
Mai Cui

Mai Cui

International Account Manager

  • WeChat and Little Red Book content creation expert with background in Journalism, Advertising, Marketing and Chinese Language PR services
  • Managed several successful WeChat official accounts and WeChat Groups
  • My all time favourite TV show – Friends
  • If I wasn’t in PR, I’d probably be… baking and decorating delicious treats and running my own cafe!
  • It’s not cool but I love… Harry Potter!
Cathryn Buchanan

Cathryn Buchanan

Senior Account Executive

  • 20 years’ experience in event organisation and management
  • Extensive experience working with VIPs and celebrity talent
  • Diploma of Event Management from Canberra Institute of Technology
  • My favourite TV Shows – A bit of an eclectic list but: Dr Who, Orange is the New Black, Brooklyn 99, and Masterchef. Favourite Movie – Breakfast at Tiffany’s and anything starring Howard Keel
  • It’s not cool but I believe in the use of the Oxford comma. And I like Howard Keel movies.