Depending on your business, social influence can be a valuable part of an integrated communications plan. The role of traditional media is changing, and key opinion leaders (KOLs) and influencers are rising in importance. But it’s not just about likes, pretty pictures, and shares. Working with influencers requires a fully-fleshed out strategic approach, with expectations and business goals stated up front.
We know how important the campaign management process is when working with influencers. Blue Planet PR manages this journey for our clients – ensuring that chosen digital partners engage meaningfully with target audiences, delivering the desired outcomes and results.