#HomeCooked and #Cook2Connect


In 2020, Blue Planet PR was tasked with coordinating the publicity for MGI Entertainment’s #HomeCooked campaign. The 4 million media impressions nationwide helped drive donations of over $40,000 for OzHarvest, helping provide 80,000 meals to Australians experiencing food insecurity.

As a result of this success, Blue Planet was chosen as the PR agency for the 2021 iteration of the campaign – #Cook2Connect.

The Brief

Raise awareness of the #Cook2Connect campaign (and MGI Entertainment’s involvement) in consumer and business-to-business media.

The Strategy

Harnessing the appeal of celebrity chefs who provided special #Cook2Connect recipes, Blue Planet PR took an integrated approach, blending old-school publicity and social media content generation.

The Result

Sustained coverage in mainstream consumer and trade media outlets. A highlight was Channel 7’s Weekend Sunrise, which featured seven segments dedicated to #Cook2Connect, its sponsors, and partner celebrity chefs.

"What stands out most to me about Sophie and the team at Blue Planet PR is their agile, proactive and innovative approach to their work - they take emerging changes in their stride, even using them to achieve superior results. They truly go above and beyond! I look forward to continuing to work with them."
mgi entertainment logo
Michael MacRitchie
Founding Partner, MGI Entertainment