Generate publicity and event manage the Raffles International Graduate Showcase at Mercedes Benz Fashion Week Australia (MBFWA).
Mercedes Benz Fashion Week is a high-profile, high-ticket fashion event in Australia, and Raffles’ runway show was effectively competing against established fashion houses for the attendance and attention of big name media. To cut through, Blue Planet PR highlighted the Showcase’s young and vibrant expression of international creativity. In addition, Blue Planet PR set up pop-up showrooms for the fashion editors to visit throughout the week. The Raffles students were positioned as the face of up and coming fashion, with truly artistic and unfettered designs.
- Top-tier fashion editors in attendance and media coverage secured for the MBFWA show
- PR News Platinum PR Award – Education Category
- Fashion Faculty enrolment applications jumped by 47%.