CASE STUDY:
OZ COMIC-CON

Oz Comic-Con is Australia’s most exciting pop culture event.

The Brief:

Raise awareness and drive ticket sales for Australia’s newest and most exciting pop culture event – Oz Comic-Con

The Strategy:

Unite the subcultures online through targeted partnerships and online activations with niche pop culture and sci-fi blogs and websites.

The Result:

Both events complete sell outs, record-breaking attendance numbers and extensive media coverage.

www.ozcomiccon.com